Mobile Marketing magazine today revealed its shortlist of the most innovative and original mobile marketing campaigns, solutions and apps.
A chance to be recognised at the Effective Mobile Marketing Awards ceremony on 29 November at the London Film Museum.
More than 200 potential winners have been whittled down to a shortlist made up of a collection of the most exciting campaigns in mobile marketing over the past 12 months.
Mobile marketing campaigns that have delivered real business results will be recognised across 19 categories, including the Most Effective Mobile App (b2c, b2b and Tablet), the Most Effective Mobile Advertising Campaign and the Most Effective mCommerce Solution.
David Murphy, editor of Mobile Marketing magazine and chair of judges for the Effective Mobile Marketing Awards, said: “Mobile marketing is fast becoming a crucial activity for businesses worldwide, with stats from Google recently stating that nearly 80% of people said they use their phones for shopping, with over half of them making a purchase from their mobile.[1]
“We’ve been overwhelmed by the outstanding examples of mobile marketing this year from brands and agencies worldwide, and there was some pretty cool stuff that didn’t make the cut, such was the standard of this year’s entries. We’d like to congratulate the finalists and thank the judges for all of their hard work. We’re looking forward to showcasing the winners on 29 November.”
There were dozens of outstanding entries this year, form major global brands and agencies. Barclays is up for an award in two categories, for its Pingit peer-to-peer payment solution, and the Barclays Bikes mobile app that helps Londoners find a bike to hire to get them around town, and, just as importantly, find somewhere to dock it when they reach their destination.
“The quality of entries this year has been outstanding,” continued Murphy.
The Augmented Reality (AR) category has some amazing stuff in there, like Blippar’s AR makeover for Stylist magazine, and XS2’s app for the Gadget Show, which gave users a 360-degree real-time view of the studio as a trailer was being filmed. But away from the bleeding-edge glitz of AR, we’ve seen some solid entries in the Mobile Site and mCommerce categories as brands begin to recognize the power of mobile as a channel for doing business. The winners are a closly-guarded secret until the ceremony next month, of course, but watch out for some surprises.”
[1]The study was conducted by interviewing 5,013 U.S. adults (aged 18-64) about their phone usage. Although these results pertain to American users, a representative from Google said they’ve seen similar data in other countries.
The Shortlist:
Most Effective Mobile Advertising Campaign
Nokia/YOC – Nokia Lumia 800 Mystery Ad
Papa John’s/Net Media Planet – The Price Isn’t Always Right
Millennial Media & M/Six – Carphone Warehouse Campaign
Hotels.com/Fetch – Hotels.com Global Mobile Marketing Campaign 2012
Starbucks/Manning Gottlieb OMD – Starbucks Rewards
Yodelmobile – Jobsite O2 Partnership
McDonald’s/OMD – McDonald’s Extended Hours
Most Effective Mobile Advertising Platform/Network
Celtra
InMobi
Fiksu
Adfonic
Placecast – Placecast ShopAlerts
Trademob
TapJoy
Most Effective Mobile Affiliate Campaign/Solution
BHS/Affiliate Window – BHS Offline and Online Conversions
VouChaCha/Affiliate Window – Affiliate Window In-store Couponing
VouChaCha/Markcomedia – MyVoucherCodes.co.uk Mobile App
nFluence – DealBoard
TradeDoubler/The Body Shop – The Body Shop m-Affiliate Programme
Most Effective Mobile Augmented Reality Campaign/Solution
Auto Trader/We Love Mobile – Goodwood Festival of Speed
Stylist/Blippar – Stylist Olympics Issue
Samsung Mobile/Cheil/Mobile 5 – Samsung: Take Part 2012
La Redoute – La Redoute Street Shopping
Volkswagen/Agence .V. – Virtual Golf Cabriolet
XS2TheWorld/McCann Erickson – Discover Hong Kong AR
Most Effective Mobile Application – b2b
ApertoMove – AlphaGuide
Compsoft – iPresent
MPS and BBI – Norbar Torque Calculator
QuickMobile – TechSpec
Audi/Somo – Audi Mileage Tracker
Wienerberger/Sync Interactive – Wienerberger Brick Selector
Most Effective Mobile Application – b2c
Barclays Digital Banking Team – Barclays Pingit
Samsung Mobile/Cheil/Mobile 5 – Samsung: Take Part 2012
Comet/Grapple – Comet Mobile App
easyJet/Mobile Travel Technologies – easyJet Mobile App
Hotels.com – Hotels.com Smartphone App
La Redoute – La Redoute Street Shopping
La Redoute – La Redoute Windows Phone App
Nestlé/Lumata – Nestlé Croquons La Vie
Payback – Payback Mobile
The Gadget Show/XS2 – The Gadget Show 360
Samsung/Velti – Samsung Hope Relay
Science Museum/Qualcomm Vuforia – James May’s Science Stories
Zurich Airport/Sevenval – Airport Zurich
Yoko One/Somo – #smilesfilm
Mobile Charity Campaign/Solution
Macmillan Cancer Support/Bemoko – Macmillan Mobile Site
Faberge/OpenFundraising/OpenMarket – The Faberge Big Egg Hunt
Prostate Action/Reading Room – iWee Mobile Web App
Samsung/Velti – Samsung Hope Relay App
Sport Relief/Velti – Sport Relief
Vodafone – JustTextGiving
Most Effective Mobile Couponing or Barcode Campaign
Amplify Entertainment – Hey DJ! Mobile Request System
Blockbuster/O2/Eagle Eye – Blockbuster ’14 Day Free Trial’ Mobile Coupon Campaign
Comet/Grapple – Comet Mobile App
McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign
nFluence – DealBoard
Most Effective Mobile CRM/Enterprise Messaging Campaign
ApertoMove – AppRadar
British Gas/IMImobile – British Gas Appointment Reminder Service
Virgin Atlantic/OpenMarket – Virgin Atlantic SMS Flight Alert Service
Most Effective Location-based Service/Campaign
ApertoMove – AlphaGuide
La Redoute – La Redoute Street Shopping
McDonald’s/OMD – McDonald’s Extended Hours
SevenVal – View City Guides App
Telmap – Telmap Navigator
Most Effective mCommerce Solution
Allfancydress/Crafted – Allfancydress.com Mobile Site
La Redoute – La Redoute Street Shopping
Murat Paris/Agencie .V. – Murat Paris Mobile App
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site
Screwfix Direct/Netbiscuits – Screwfix Mobile Site
Bango – Facebook Direct-to-bill Payments
Most Effective Mobile Search Campaign/Solution
Nectar/Aimia – Points for Search, Nectar App
Papa John’s/Net Media Planet – The Price Isn’t Always Right
Most Effective Mobile Site
Macmillan Cancer Support/Bemoko – Macmillan Mobile Site
Hotels.com – Mobile- and Tablet-optimised Sites
Copa Airlines/NCR – Copa Airlines Mobile Site
Obergine – White Scar Cave Mobile Site
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site
Mercedes-Benz/Sevenval – Brand Portal & COMMAND System
Furniture Village/We Love Mobile – Furniture Village Mobile Retail Site
Most Effective Campaign from a Mobile Operator
Beeline Laos/BigTime – The Gold SMS Mega Promo
O2/Cherry London – O2 Priority Moments
Orange/Lumata – Orange QuickTap Treats
Most Effective Mobile Payment Solution
Bango – Facebook Direct-to-bill Payments
Barclays Digital Banking Team – Barclays Pingit
NeoMobile – Onebip
Most Effective Mobile Sales Promotion/Direct Response Campaign
Debenhams/Fetch – Debenhams Summer Sale
The Guardian/Muir Howard – Guardian iPad Edition
Faberge/OpenMarket – The Faberge Big Egg Hunt
Papa John’s/Net Media Planet – The Price Isn’t Always Right
La Redoute – La Redoute Street Shopping
Unilever/Rabarba – Cornetto ‘My Loooove’ 2012 Summer Campaign
Most Effective Tablet Application
Design Museum/Twentysix Digital – Design Museum: The Collection for iPad
Sky News Saudi Arabia/IMImobile – Sky News Arabia iPad app
Hotels.com – Hotels.com iPad app
Compsoft – iPresent
Wienerberger/Sync Interactive – Wienerberger Brick Selector
XS2TheWorld/Yune – NS Royal Waiting Rooms
Most Effective Mobile Ticketing Solution
Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project
Most Effective Mobile Travel & Tourism Solution
Hotel.de/Apertomove – Hotel.de Mobile Site
Barclays – Barclays Bikes Mobile App
easyJet/Mobile Travel Technologies – easyJet Mobile App
Fort Lauderdale Visitors Bureau – Sunny.org Mobile Site
Hotels.com – Mobile Apps and Sites
XS2TheWorld/McCann Erickson – Discover Hong Kong AR
How to book
The Awards Ceremony takes place at the London Film Museum on 29 November. The event is strictly limited to 280 people on a first-come, first-served basis. Tables are available at £2,150 and single places at £250. This will include a three course meal, unlimited drinks and great entertainment.
To book your place, call Lisa Slavin on +442071835285 or email: lisa.slavin@mobilemarketingmagazine.com
Follow the Effective Mobile Marketing Awards on Twitter #emmawards
The Effective Mobile Marketing Awards is run by Dot Media Ltd who publish Mobile Marketing Magazine www.mobilemarketingmagazine.com