“Two billion people are already online. E-commerce sales are $8 trillion a year. Today, change is happening at a pace and scale with no historic precedent. You need an edge.”
Ajaz Ahmed, Co-founder, AKQA – The world’s most awarded and successful digital agency.
On The Edge Birmingham, 30 October is NOT just another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy. Register NOW
What you’ll learn:
- Why is a content strategy now important
- How can you create one
- Where should you focus your resource
- How can you deliver consistently across all channels
- Understanding what is new in search and making sure you keep one step ahead of your competitors
- How to optimise your website and increase your ROI
- Taking advantage of new channels and techniques to increase lead generation
- Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns
Video
- 7 proven steps to building cost effective video marketing in just 90 days
- How to create content people want to watch in a matter of hours not days
- Developing a ‘trusted’ video brand with minimal budget
- How you can generate dozens of brilliant videos in just one day
- Repurposing video content to feed other digital media
- Using video to generate sticky marketing techniques that reduce web bounce rates and create an audience
- The silver bullet that simplifies multi channel distribution of video in websites, mobile, print media, email and social media and measures all results
- Three best strategies to shift video marketing from being a ‘cost overhead’ into a self-funding model or new revenue generator
- Developing a social media strategy for your business that guarantees a return on investment
- We all heard “content is king” – but how do you deliver this to an “on target” audience
- How does Social Media fit with vital On-line Reputation Management
- Go away with Hints & Tips to implement your plan effectively
- Why digital matters so much
- Adwords – the central pillar to any digital marketing campaign
- The basics, what you need to know to drive success from Google Adwords
- ROI, ROI, ROI. If it’s not positive then why are we here?
- Making the most of the vast array of free tools, support and incentives available
- The Croud approach to managing PPC for our clients
- Discover how internet and mobile innovations are fuelling this new industrial revolution
- How it challenges marketing theory and practice
- Look at how ‘data currency’ can be scaled from low to high value
- Connected Consumers want Connected Experiences and that requires Connected Databases
- ‘Search’ Engine to become ‘Do’ Engine
- How Google is fighting webspam with Google Plus
- Measures of influence, and how this will affect search
- What Author Rank means, and how to link your profiles for greater exposure
- How to increase your author rank
- What the future holds for search in an author-led environment
What else?
- Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the Midlands area.
- Enjoy a sumptuous lunch and as much coffee as you can handle at one of Birmingham’s most luxurious hotels
- Earn CPD points
- A guaranteed seat for every speaker session
- Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away
The digital experts you will learn from:
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Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media |
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John Allard, MD, Video Expression Ltd.Topic: 7 proven steps to building cost effective video marketing in just 90 days |
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Ann Stanley, MD, Annica Digital Solutions Topic: How should companies really use Search? |
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Luke Smith, Commercial Director, CroudTopic: PPC |
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Annmarie Hanlon, Director, Evonomie Topic: LinkedIn – 25 ways to boost your online profile |
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Grégory Roekens, CTO, AMV BBDOTopic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing |
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Gareth Cartman, SEO Consultant, Clever Little DesignTopic: When People Outrank Websites: The New Web is You |
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Simon Penson, Founder & MD, Zazzle MediaTopic: The changing face of digital marketing and how to capitalise with Content |
Who is attending:
Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the Midlands area.
View the latest full attendee list (scroll to bottom)
Who should attend:
Anyone interested in furthering their knowledge and understanding of digital marketing. If you want to have a competitive edge, this conference is for you.
Earn CPD points:
If you’re currently undertaking the CPD scheme then this event will be particularly beneficial to you as the hours you spend at the conference will count towards your CPD record.
What was said about On The Edge London:
Your host:
On The Edge is being organised by the most progressive community for marketing professionals throughout the UK: With more than 7,000 members, the UK Marketing Network is an active forum engaging like-minded professionals with hot industry news, events and discussions that are followed by 16,000+ twitter followers.