Clapham based creative communications agency Toucan, has rebranded its whole identity to reflect a focus on its FMCG grocery capabilities.
In January the company hired Andy Stanton, the award winning Creative Director, and tasked him with repositioning its creative output.
“Having celebrated our 21st birthday recently, our new identity now reflects our positioning of being a welcoming, homely agency in the grocerysector with bagsful of expertise” comments Stanton. “It’s a reflection of how we think. Our logo makes you look at it and engage your mind – look at it upside down to see what I mean. We do this on the brands we work for too and it’s the spirit of this that has inspired our new strap line; Toucan – Home of Imagination.”
Go for a scroll on the new website at www.toucan.co.uk and make yourself at home!
The new positioning has got off to a great start with the agency winning 2 awards at the Creative International Awards last month, including one for the logo design itself.
Gary Rapps, Toucan MD, added, “We believe that building strong grocery brands begins at home, our home and here you’ll find cupboards of experience in consumer, shopper and trade marketing. What better way to communicate this to the outside world than by adopting a new, fresh identity that shouts imagination, confidence and creativity .”
The agency had already built a reputation on delivering highly effective campaigns for household brand names including Ocean Spray, Nestle Purina and Discovery Foods and has recently won a host of new clients including New Covent Garden, Tate & Lyle and Lindt.
Why not go for a scroll on the new website at www.toucan.co.uk and make yourself at home!
Hi Will
Thought you’d be interested in this for TheMarketingblog
Mary Anne FitzGerald, Client Services Director
