Telligent, a leading provider of social community software for the enterprise, today announced that it is acknowledged by Gartner, Inc. as a Visionary in the ‘Magic Quadrant for Social CRM’ report.According to Gartner, Social CRM is “a business strategy that generates opportunities for sales, marketing and customer service, while also benefitting online communities.” (1)
We view Telligent’s inclusion as a Visionary as a testament to our focus on helping customers improve their businesses through social customer engagement,” said Megan Yunker, VP Marketing of Telligent. “Customers such as Cadbury, Rackspace and Microsoft create online communities for enhanced marketing, sales and customer service, an important differentiator in the market and a critical way brands can build better customer experiences.”
Gartner reports that, “hype around social applications by sales, marketing and customer service departments has exploded during the past two years as companies implemented social applications mostly as experiments or for tactical purposes.” Gartner goes on to say that “successful social CRM vendors will provide clear benefits for companies and communities, with multiple use cases for sales, marketing and customer service processes.” (1)
“We are very proud that Gartner recognizes Telligent as a Visionary in the social CRM market,” said Telligent Founder and CTO Rob Howard. “I believe it is a direct reflection of how we help brands connect with their customers through social engagement. And, our innovation in social CRM will continue to gain momentum as we focus on how social, reputation, and mobile intersect to help brands further these invaluable customer relationships.”
Telligent recently closed its fiscal year on July 31, 2012. The year was highlighted by a significant increase in new customers and partners, growth in new markets throughout Asia Pacific, the acquisition of Leverage software and new product releases.
(1) Gartner, Inc. “Magic Quadrant for Social CRM” by Adam Sarner, et al. September 27, 2012
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