Peter Gleadell of the Cloud Partnership writes …Nimble is the world’s first Social Relationship Manager.
- It is simple to use and connects all of your Contacts, Calendars, Direct Communications plus Social Listening and Engagement into and simple, affordable web based platform for individuals and teams.
- Nimble integrates LinkedIn, Facebook, Twitter, Google & Email contacts and conversations into one seamless environment.
- Nimble empowers small businesses in today’s socially connected world to collaborate more efficiently, to listen and engage with their community in order to attract and retain the right customers.
The End of CRM… As We Know It?
Before the term CRM (Customer Relationship Management) was first accepted by the industry in 1995, Jon Ferrara, then CEO of GoldMine was one of the pioneers who helped invent the space. Since then, CRM has redefined the sales department, raised productivity and made the process of managing customers easier. Yet as it turns 17, critics discount its effectiveness and claim that it causes salespeople to do more data entry than actual selling.
Others, like Esteban Kolsky point out in his article, The Big Three, that the problem with today’s CRM solutions are they don’t manage data well (especially social data), make it difficult to access relevant, contextual knowledge, and that most organizations don’t understand what job the CRM solution was hired to do (hat tip to Clayton Christenson).
Ferrara who now runs Nimble as its founder and CEO, believes that his most recent version of Nimble is a big step towards mollifying the critics and answering the big three challenge from Kolsky. And he adds that traditional CRM solutions are ineffective given how customers are actually engaging with brands and people. Ferrara wants to change that. Read more…
The Cloud Partnership would be delighted to hear from you whether its to enquire about a solution, give them some feedback or ask for advice. Please use their details below or fill in their enquiry form Get in touch
The Cloud Partnership, 1 Cornwall Avenue
Tamworth, B78 3YBTel: 01827 230000, Fax: 01827 230070
Email: enquiries@thecloudpartnership.co.uk
