Now the dust has settled from the event, the team at Mobile Marketing Live are picking back up with their twinterviews. Join us and @LumataGroup
Mobile as marketing channel may finally be reaching a tipping point, fuelled by the rapid rise of smartphones and rich media consumption. As consumers embrace the next generation of technologies, brands have a unique opportunity to build lasting relationships with them over mobile.
The Lumata Group support brands in integrating mobile strategies within the marketing mix and eliminating the complexity of delivering marketing messages across channels, devices and geographies. The Lumata Agile Marketing Platform (LAMP) is at the heart of their marketing solutions that specifically address the challenges of Brand Activation, Customer Acquisition, Engagement & Retention over mobile.