Global Daily Deal Association evolves to unite diversifying industry
The eDeal Association (eDA), the first trade organisation for the ‘deals’ industry, has been announced today after a comprehensive audit, review and rebranding exercise.
Previously operating as the Global Daily Deal Association (GDDA), the eDA has been developed in response to increasing diversification of the industry.
The new association also reflects detailed feedback from the GDDA Members’ Day in London last month, which saw international industry leaders worth over £1 billion gather to discuss the most important issues facing the sector.
Participants’ identified a growing and diversifying industry that focused on more than just ‘daily deals’. Businesses that were once daily deal providers had shifted their services to include other aspects of the e-Deal industry; changes that needed to be reflected in the industry’s global trade association.
“The daily deal industry has changed dramatically since the founding of the GDDA in April 2012. As the established voice of the deals sector, it is vital that we broaden our remit to cover the whole e-Deal industry to better serve the changing needs of our members,” says Stavros Prodromou, Director of the eDA.
Founding member of the GDDA and CEO of DiscountVouchers.co.uk, Gerard Doyle, supports the changes to the association, “The industry now includes all manner of daily deal, flash sales, coupons, and social commerce platforms. By rebranding and adapting our mission, the eDA is in a better position to support its members. We have to overcome the stigma surrounding daily deal providers through positive changes to regulation and education brought about by the association,” says Gerard.
The eDA not only offers membership to those within the deals sector but also to suppliers of the industry, including white label, email marketing and mobile payment companies.
“The eDA opens up opportunities for industry leaders to share our expertise with others in the sector. The new look is a positive change in order to more accurately represent the evolving industry, ensuring deal providers and publishers receive quality education and best practices,” says Peter Casey, MD of Europe for NimbleCommerce, the leading local marketing and e-commerce platform.
The eDA aims to provide members with education, innovation and regulation to ensure the deals industry grows with integrity.