Silicon Roundabout-based social data analytics provider, Likely Limited, announces the completion of a £1million (US$1.6m) equity investment led by growth capital specialists New World Private Equity together with seed and early stage specialists Charlotte Street Capital.
Founded in 2011, Likely is already at the forefront of social media data collection and analysis, having helped companies such as Coca-Cola and the British Government develop a highly engaging, hyper-relevant presence on Facebook.
Likely has created a unique data set of more than five billion social interactions – such as follows, shares and comments – to better understand how people cluster around things they are passionate about. By looking at brands as a collection of “passion points”, Likely has found that it is significantly easier to discover the people that are most likely to engage with a brand’s content, understand what content will resonate most with them and attract them to a brand’s social media presence.
