Four ‘fresh’ FMCG news stories / Heinz, WKD, The Hummingbird Bakery, Tesco

• All about Heinz, WKD, The Hummingbird Bakery, Tesco

  Via the Food & Drink Innovation Network

  HEINZ SAUCES LAUNCH FIRST EVER CHRISTMAS RADIO CAMPAIGN

  Heinz is launching its first Christmas radio campaign for Sauces as part of a £450k marketing drive to communicate the relevance and appeal of the portfolio during the Christmas period

  The adverts feature the familiar voices of much-loved celebrities, telling us about their favourite festive moments, accompanied by Heinz Sauces.

  Breaking at the end of November, the radio campaign highlights that whatever the occasion, Heinz Tomato Ketchup, Heinz Salad Cream and Heinz Mayonnaise are an integral part of eating occasions at celebratory get-togethers with family and friends. (more…)

• WKD UNVEILS CHRISTMAS ACTIVITIESWKD has a range of activities in place to maximise sales this Christmas.To keep WKD top of mind for consumers, a comprehensive media campaign will run in the period leading up to Christmas and over the entire festive period.The support will include an outdoor poster campaign in key high-street locations, and digital activity. (more…)
• THE HUMMINGBIRD BAKERY UNVEILS CHRISTMAS RANGEThe Hummingbird Bakery’s hand decorated cake range has gone festive.From 1st December until 24th December the bakery will be serving up a crafted seasonal selection of cakes, cupcakes and Mini Delights, all adorned with handcrafted decorations to make this the Christmas cake collection.

  Christmas Cupcakes come in a box of six Christmas Cupcakes topped with smooth frosting, candy canes, holly, baubles and other Christmassy adornments. (more…)

• TESCO ANNOUNCES NATIONWIDE FOOD COLLECTION FOR CHRISTMASTesco is launching a nationwide food collection across its stores on December 1st and 2nd to provide much needed food for hundreds of thousands of people this Christmas.The retailer is preparing to launch the biggest ever food collection appeal in the UK, with the help of food charity FareShare and Foodbanks charity the Trussell Trust.Help Feed People In Need will take place in more than 800 Tesco stores across the country, as new research reveals almost one in ten people in the UK have skipped meals, gone without food to feed their family or relied on family or friends for food in the last year. (more…)

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