TheMarketingblog

Gtech’s innovative new AirRAM™ cordless vacuum cleaner

Following the exclusive at launch success of Gtech’s innovative new AirRAM™ cordless vacuum cleaner within John Lewis stores, the company has rolled out a major in-store marketing programme within two more of the UK’s favourite retailers.
Heralded at its launch in April this year as ‘The Future of Vacuuming’, the Gtech AirRAM™ has firmly stamped its mark on the sector – becoming one of the UK’s most desirable vacuums. The new cordless upright vacuum cleaner uses a unique dirt collection system, completely different from conventional mains products.

The British company has now commissioned Newmarket-based in-store marketing specialists, arken P-O-P International to design and manufacture a new demo module FSU (freestanding display) and a stock holding FSU to promote its AirRAM™ cleaners within Debenhams and Curry’s stores. These new displays will help us to create real ‘stopping power’ in-store.”

Featuring a similar footprint to the cleaner itself, the new display solutions allows for boxed product placement within the units and clearly promotes the USPs of the product – shoppers are encouraged to ‘pick me up’ and test the lightweight nature of the AirRAM™

Leave a Comment