Case Study: Paddy Power and Adobe talk Social Media
Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum.
Social media monitoring is important for Paddy Power, an online betting company.
Facebook Marketing Immersion 19 November 2012 | London
Adobe has helped Paddy Power to significantly scale the number of campaigns that they can run on Facebook. They can have hundreds of campaigns without having to have hundreds of people producing them.
Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Hear about how Paddy Power structures work flows into efficiency, turns engaging posts into ads and figures out how fans become customers.
Johnny DevittMarketing Technology & Display Manager, Paddy Power 
Jamie MulliganSocial Account Consultant, Adobe