Shopitize has begun piloting a mobile couponing app that lets British shoppers get cash back on their Jaffa Cakes and Coco Pops.
United Biscuits says that the big advantage of the system is the fact that the app gets round the challenges associated with redeeming paper coupons in store.
Sam Blunt, brand experience and digital controller, Kellogg’s UK, adds: “Mobile technology is becoming more and more integrated into our everyday lives, and Shopitize is the first mobile couponing system we have seen that operates right across the retail trade.”