Tesco is launching a Christmas campaign that will “treat Christmas as a feeling, not a season”

The campaign is built around the “key stages” of Christmas with the first execution focusing on stocking up and planning ahead, and a ‘Clubcard Christmas exchange’ offering. Watch the video

Creative by newly appointed ad agency Wieden & Kennedy features a singing Furby and ends with text stating, “Turn every £5 of vouchers into £10 of vouchers”.

Tesco switches to emotional advertising for Christmas campaign ow.ly/2sZ6ln

— Carl Carter (@MyMediaExpert) November 1, 2012