Morrisons is expected to confirm this week alongside a third quarter trading update that it will launch a family clothing brand called Nutmeg next Easter.
Morrisons is the last of the major supermarket groups to launch its own clothing brand, a part of the industry that has thrived following George Davies’ launch of George at Asda in the 1990s.
The supermarket group has hired former Peacocks managing director Tim Bettley to become its director of clothing and is building an internal buying, merchandising, and design team of about 50 staff.
