ContentPlus write .. Content marketing is the latest buzzword. Large and small businesses alike are seeing how quality content can attract, engage, grow and convert consumers, and turn them into loyal, repeat customers.
The definition we use here at ContentPlus is one that we first shared when we published our infographic The Anatomy of Content Marketing:
Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart.
When we attended ad:tech London at Kensington Olympia recently, we asked people what they thought about content marketing and filmed their responses. Some common themes emerged…