VisitBritain, the national tourism agency, has appointed global search engine marketing experts, Search Laboratory, to manage the multilingual search engine marketing for VisitBritain’s online shop.
Following a competitive tender involving the evaluation of six agencies, Search Laboratory has been awarded the two year contract to manage the site’s search engine marketing requirements globally, across multiple foreign languages.
The VisitBritain Shop is part of a family of websites aimed at supporting British tourism and driving ticket sales around the world for a range of British tourism products, including travel and transport tickets, together with bookings for sightseeing tours and other popular tourist attractions.
Rumina Hassam is the Online Marketing and Analytics Manager at VisitBritain Shop: “We’re delighted to have selected Search Laboratory initially to manage our multilingual search engine marketing campaigns.”
“Maximising return on investment from our marketing is a key factor, so Search Laboratory’s commitment to continually focus on reducing our costs whilst increasing revenue was vital.”
Ian Harris, CEO at Search Laboratory added: “VisitBritain is operating at the forefront of digital marketing and recognises the need to engage overseas tourists with relevant content delivered in their native language.”
“Naturally we are thrilled with the opportunity to apply our scientific approach to driving VisitBritain Shop’s ticket sales around the world, at a time when overseas tourism is playing a crucial role in the UK’s economic recovery.”
Search Laboratory continues to recruit rapidly in order to service a growing number of large international customers across a range of market sectors, from fashion and luxury products to professional services and technology. The company currently trades with companies in 18 different countries around the world and intends to further extend its client base both in real and in geographical terms over the next twelve months.
About Search Laboratory
Search Laboratory (http://www.searchlaboratory.com/) is a global leader in search marketing, specialising in analytics, English and multilingual search engine optimisation (SEO) and pay per click (PPC) campaign and bid management. It has a customer centric ethos to campaign planning and delivers tangible, revenue driven results, based on scientific rigour and a deep understanding of language structure, colloquialism and customer buying habits. Founded in 2005, Search Laboratory is today widely recognised in its field for its technical ability. BidLab™, the company’s proprietary PPC bid management software is used to drive greater PPC returns for a range of multinational clients around the world.
In February 2012, Search Laboratory was named the UK’s 10th best employer in The Sunday Times Top 100 Small to Medium Enterprise Companies to Work For 2012. Best Companies, the programme coordinator, awarded it three star status, the highest possible level of accreditation.
Contact: Sasha Hanau +44(0)113-2121211 sasha.hanau@searchlaboratory.com
