Roger Federer has added another luxury sponsor to his rich endorsement portfolio, with the Swiss tennis player now the brand ambassador for elite French champagne house Moët & Chandon.
The upscale maker called the global tennis icon and 17-time Grand Slam champion “with his shining aura of big bold wins and elegant moves, the absolute perfect match for Moët & Chandon, the universal symbol of global success and eternal style.”
The producer of top-shelf bubbly is added to a multi-million-dollar lineup of strictly blue-chip Federer clients including Nike, Wilson racquets, Mercedes-Benz, Gillette, Rolex watches, Credit Suisse, Lindt chocolates and National Suisse among others.
Energy PR has been brought in to raise the profile of Aylesbury College. The campaign will include a mix of media relations and event support, designed to help the College, which is one of the fastest developing further education establishments in the UK, reach potential local students, their parents and businesses.
Commenting on the account win, Louise Findlay-Wilson, managing director of Energy PR said:
“We are so excited to be working with Aylesbury College. At every turn it’s doing something world-class that merits wider exposure. However reaching students, in particular, is a real challenge as their media habits are so fragmented. Local media alone won’t cut it. So alongside a massive mix of other activities, we’re going to be helping the College harness the ambassadorial powers of the current student population.
Over180 digital industry leaders attended a Winter Banquet at the Stationers and Newspaper Publishers Hall in London.
The event, organised by Digital Doughnut, was hailed as a “great success” by American keynote speaker SEOMoz co-founder Gillian Muessig. Guests, including executives from Google, Microsoft, Adobe, Apple and Nokia, heard from Mrs Muessig who urged them to embrace the opportunities the digital age was offering.
In describing how she set up one of the most successful business communities of the past few years she stressed how the internet had barely reached one percent of its potential. Digital Doughnut Chairman John Horsley said: “It was a fantastic event. We had over 600 people applying for tickets and could only take 180.”