Haygarth has created a visually engaging retail campaign for Vodafone’s retail stores this festive season. The store windows feature a combination of festive props and digital media featuring the much loved Vodafone Freebees, most recognisable from Vodafone’s above the line advertising.
The digital creative features the familiar characters Mike and Jack throwing snowballs which hit the window to reveal Vodafone’s smashing Christmas offers. The bees are depicted within a seasonal urban scene, enticing customers into the store. The fun, festive and eye catching campaign will be revealed in Vodafone’s 360 store estate around the country.
The Christmas campaign will communicate the superb array of seasonal offers available on Pay as you go handsets at this key gifting time. These include exclusive, limited edition coloured BlackBerry® CurveTM 9320 handsets, Christmas savings on numerous smartphone handsets such as the Nokia Lumia 800 and the Samsung GALAXY SIII and the Vodafone Smart II Glam Collection with savings of up to £150.
In May, Vodafone UK awarded its integrated retail advertising account to marketing agency Haygarth following a competitive pitch handled by the AAR. Haygarth is now responsible for Vodafone’s retail marketing strategy and all in store point-of-sale.
Marcus Sandwith, MD at Haygarth, said: “It’s absolutely fantastic to be working with Vodafone. We’ve created a strong over-arching strategy for the seasonal campaign, which will bring the brand message to life at one of the most influential points in the purchasing cycle – in-store.”