Fetch, http://www.wearefetch.com/ the award-winning mobile marketing agency, has appointed JCDecaux Airport’s Liz Ross Martyn to the newly created role of Head of Marketing, marking the rapidly growing agency’s fifth senior level appointment in the last eight months.
Reporting to co-founder and managing director, James Connelly, Ross Martyn will be heading up the marketing front to cement Fetch’s position as a thought leader in the mobile marketing space.
Ross Martyn joins the agency from JCDecaux Airport where she was head of marketing communications, and where her achievements included successfully pitching for the digital ad contract for Eurostar.
Bringing fifteen years’ experience in marketing and communications to the mobile agency, Ross Martyn has also held senior level positions at Digicom (now Amscreen), and in JCDecaux’s Roadside business. She began her career at TDI
James Connelly at Fetch said: “We’re extremely excited to be welcoming Liz to the team. With more and more companies recognising the necessity for a robust mobile strategy, our own marketing is becoming more important than ever. With Liz’s wealth of experience she will play an integral role in our ongoing expansion and continued success.”
Liz Ross Martyn added: “I am delighted to be joining Fetch at this point in the company’s evolution. With new developments in the mobile industry taking place at an ever-increasing rate, it feels like the most exciting area of media to be in right now and Fetch is the leader in this field.”
Ross Martyn joins Fetch just weeks after the agency was appointed by eBay to handle mobile strategy across Europe, following a string of new business wins in 2012 including William Hill, Badoo and Square Enix.
Last week Fetch won Best Marketing Agency at the ME Awards in London.