Posted by joelchudleigh .. As you have probably have heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail!
OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.
YouTube is now the world’s second largest search engine and in 2011 there were 140 online video views for every person on the planet.
As well as raising awareness of your brand, video also serves to build trust and respect in your brand and can increase website conversion rates significantly.
Although you can choose to host your video on your own server or on a range of platforms it does make sense to go with the Google owned overlord as your base. The reason being is that your videos get easy entry into the two largest search engines in the world. Additionally it is incredibly easy to embed and share videos that are hosted on YouTube.
So, assuming that you are sold on having a YouTube channel for your business we will now look at how to optimise your channel for usability.