Email Marketing Reviews & Prices
Will Corry‘s insight: A very useful, well researched guide to e mail marketing platforms Score 82
- Which matters more to you when picking an email marketing service: price, the number of contacts support, analytics?
- The one extra bit of information I personally would have loved to see considered is integration with social media tools and mobile features, which are two big areas of innovation for email marketing.
- I would be very interested in getting information from UK and European email marketing platforms for a follow up article in www.themarketingblog.co.uk and its sister sites. Will Corry 01784 434 412 will@themarketingblog.co.uk
- Call today – your time will be very well spent.
Which matters more to you when picking an email marketing service: price, the number of contacts support, analytics? It depends on your goals, of course, which is why a new review of leading options from NextAdvisor is probably a resource you should consult if you’re dissatisfied with your current option or making your first investment for your startup.
The story offers metrics on eight leading services (I’m listing them in alphabetical order):
Benchmark Email
Campaigner
Constant Contact
iContact
GetResponse
Mad Mimi
SimplyCast
Vertical Response
The three services that actually scored highest (five out of five stars) are ones that might be lesser known to you. They are Benchmark, SimplyCast and GetResponse.
With you on this, Will – social integration & ability to (easily) use responsive design will be a big differentiation; they seem behind on this still.
Would also be helpful it the comparisons showed costs for different monthly send-bands, eg prices for <1k per month, 1k-5k per month, etc.
Finally, they could also look at alternatives to using a self-manage ESP, eg Mark Spall's 'Newsletter Genie' (http://www.newsletter-genie.co.uk/home) who offer a great service.
Regards,
Dennis.
Dennis,
Thanks for your input. Monthly send- bands prices would certainly help.
Will
What worked for you before might not work for you the next time around. That is why it is vital to always look into new email marketing strategies, and constantly seek new advice. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.