- Are they being charged the lowest price for a particular item, and if not, where can they get it cheaper? Secondly, and importantly, they want to know what other people think about that particular product or service.
They will therefore look for reviews from those who have previously been customers or clients. The more reviews that a company has on the web, the more your brand will be seen and talked about by those wanting to buy the products you sell, or use the services that you supply.
For obvious reasons as long as you have good reviews, and I am not going to add to the length of this post discussing the merits of reputation management, you will have useful references around the internet selling your business.
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Cheers Daniel, I agree reviews are important to build prospective client trust, they also help with ranking as they are used as citations in local seo.