Join us for this Live Wavecast – a new format for online events.
New Year. New targets? Have you got higher subscription targets for 2013 – but less budget to deliver them? Marketers are always being challenged to find new initiatives to help reduce the cost of acquiring new subscribers – and measure what works.
Join our exclusive free webinar on the latest digital subscription techniques.
Carola York, Managing Director of Jellyfish Publishing will review the latest new initiatives and share ideas on how to best you can use them to acquire subscriptions, whether print, digital or app, for marketing both consumer and B2B titles, including:
What you will learn:
- What’s new in the social media marketing world, including a look at how to best use Facebook Exchange and Facebook Custom Audiences
- A run through how Google’s latest offering for app analytics can help you measure ROI and maximise return from your app marketing budget
- Latest techniques to help optimise both sales and awareness using PPC across mobile, tablet and desktop devices. Learn how other publishers are already seeing dramatic growth in subscription volumes.