TheMarketingblog

Blunders : “Tesco’s handling of Twitter is neigh joke” / Paul Sutton

“Horsemeat has been found in #TescoProducts, but a spokesman says it’s bollocks”, said one person. “A woman has been taken to hospital after eating horsemeatburgers. Her condition is said to be stable”, said another. “Are you in favour of Horsemeat in your burgers? Yay or Neigh?”, cracked someone else. And “Scientist: Sir, we’ve discovered horse meat in your burgers. Tesco boss: Why the long face?”, joked another.

One joker filmed a video of a pantomime horse mourning the loss of his parents in a Tesco aisle! I even got in on the action myself yesterday, tweeting “Horses for courses #TescoProducts” when referencing how people have preferences for different social media platforms. And on, and on, and on… more…..

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