The Innovation TV Centre at IRX presents exciting new ideas from important suppliers in the sector
On Day 1 our editors are interviewing Matt Hopkins of RedRocket Media, Julian Fisher of Bubbles, Sean Duffy of EmailCenter, Ian Harris of SearchLaboratory and Fred Lill of Mainline on the latest developments in our industry. Come and add your questions to the mix at the Expo or tune in to IR TV afterwards to check out the interviews there.
Internet Retailing magazine editors will be interviewing important suppliers in the sector at IRX 2013 who will be showcasing proven approaches to drive your multichannel business and revealing innovations that keep you at the forefront of industry developments.
All these interviews and presentations will be filmed and this is your opportunity to meet, question and hear first-hand the most recent insights.
Shopping has remained largely unchanged since it was first coded and given ‘bricks ‘n mortar’ references, ‘shopping trolley’, ‘basket’ and ‘checkout’. Whilst in the early days of the web some of the more remarkable ideas failed to find sustenance – ‘name your price’ – others have remained moving online shopping ahead with clever facilities and smart features.
However, today’s so-called ground breakers appear to have a ‘wrecking ball’ strategy… to beat retailers into submission, squeezing until the best possible ‘lowest price’ is achieved, or more desirably until its below cost. Who wins? Will consumers benefit long term?
What effect does this have on prices in general? Can or should other retailers compete? History repeatedly shows these processes, artificially driving prices down, as entirely unsustainable. So how did Bubbles manage to evolve online shopping on a ‘win-win’ ticket? The secret will be revealed at the Innovation Pavilion on Day 1 at 12pm.
Speaker: Julian Fisher
