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US real-time bidding spending will reach $7B in 2016, up from $1.9B in 2012 |
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33% of those accessing retail websites via smartphones have a household income of $100,000 or more |
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70.7% of those who access retail websites via smartphone are under the age of 45, compared to 61.1% of those who do so via desktop computers |
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85.9M US smartphone owners access retail content on their devices |
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