Here we go, a first look at what Wieden & Kennedy has in mind for Tesco’s ads.- In Wieden & Kennedy’s first ever spot for Tesco.com they bring to life the character of Borg, the subject of Lisa’s fantasy, as she imagines who it is that’s doing her shop.
We see Borg majestically making his way through the store, taking time and care to pick her food exactly as asked for.
No request is too troubling for Borg; he’ll stop at nothing to ensure she gets exactly what she wants and how she wants it. He embodies everything needed to be one of Tesco’s pickers, the people who carry out your online shop for you whilst you kick back and relax.
The 60 second TV ad launched on Wednesday 23rd January, supported by Facebook activity which further showcases the pickers and their tips for selecting the best produce.