NEW PRICE MARKED PACKS FOR SHLOER- Following the success of the Shloer price marked packs (PMPs) in 2012, the Shloer Red Grape and White Grape variants are once again being made available this year in £1.69 price-marked bottles in a new six-bottle carton format.
- Sales of Shloer in cash and carries shot up by more than two-thirds last year after the adult soft drinks brand was offered in price marked packs in May, demonstrating the popularity of price marked packs amongst impulse retailers their customers.
- This year the new promotional stock can be easily identified by “Buy £6.29. Sell £1.69. POR 25.6%” recommended price marked pack flashes featured on the new carton designs which also highlights the “No. 1 adult soft drink” status of the brand. (more…)
- Tuesday, February 12th, 2013, (11:00 am)
MR FREEZE RELEASES NEW MULTIPACKS
Freezepop brand Mr. Freeze, has launched a range of new packaging formats that has enabled the brand to extend its presence into multiple retail.The new Mr Freeze multipacks are available now in convenient take home sized boxes for consumers to freeze at home.
A larger pack containing 20 x 45ml freezepops has an RSP of £1.69 and the new smaller product size of 30 x 20ml, designed for convenience and express stores, has an RSP of £1.49. (more…)
- Tuesday, February 12th, 2013, (9:11 am)
FERRERO UNVEILS SEASONAL PRODUCTS FOR 2013
Ferrero has unveiled its seasonal products for 2013.The confectionary brand is launching a range of gift and celebration products for Valentine’s day, Mother’s Day and Easter.
For Valentine’s day and Mother’s day Ferrero’s range of confectionery treats, include the new Ferrero Rocher Heart, is launching with an RRP of £4.49 at all major retailers.(more…)
- Tuesday, February 12th, 2013, (7:00 am)
PILGRIMS CHOICE LIGHTER ATTEMPTS GUINNESS WORLD RECORD
Pilgrims Choice’s Lighter cheddar is attempting a Guinness World Record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s.Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice believes it’s product is rich and punchy.
Pilgrims Choice Lighter Mature and Extra Mature cheddars have 30% less fat. (more…)
- Monday, February 11th, 2013, (3:27 pm)