Supermarket meat will be home grown: that’s the message Philip Clarke, chief executive of Tesco, is taking to the National Farmers Union annual conference today.
By July, all of Tesco’s chicken will be sourced from UK farms and pork will follow. Farmers will be given two year contracts to inject stability in the food supply amid the escalating horsemeat fiasco.
The snag is that customers may have to pay more. But as Mr Clarke has told Radio 4 this morning: “We’ll be certain that all our products are what they say they are.” The NFU will also be addressed by Owen Paterson, the Environment Secretary, and John Cridland, director general of the CBI.