Peugeot is to launch an outdoor advertising campaign for its new RCZ model with a total takeover of all Primesight’s out of home advertising space in London’s Waterloo that surrounds the UK’s busiest station, in an exclusive deal.
Beginning from February 26th, Primesight will host a two week campaign across its Waterloo domination which consists of 21 billboards for the new Peugeot RCZ that will target a stylish, career driven audience accessing the railway terminus. The campaign will return on the 25th March for another two week long period.
The brand activity for Peugeot, themed “The New Peugeot RCZ. Capture the Thrill” has been created to deliver an impactful and engaging communication using one of the best and most visible locations in the UK. Almost 86.4 million people use London’s Waterloo every year. The deal was brokered with Posterscope and OMD UK.
Keely Davidson, Head of Media & Market Research at Peugeot UK said: “The total takeover of the all Primesight’s outdoor advertising space around London Waterloo, the UK’s busiest station, for our “The New Peugeot RCZ. Capture the Thrill” campaign will deliver high impact at one of most visible locations in the UK. The brand activity will enable the RCZ campaign come to life with our target audience.”
Chris Forrester, Commercial Director, Primesight said: “The total domination of the Waterloo area by Peugeot advertising for its new RCZ model will create an eye catching and immersive experience for the thousands of people who access the terminus every day. The activity showcases the power of outdoor at its very best in its ability to reach and engage a targeted audience by a brand.”
