TheMarketingblog

Quick read news about … Jellybean Creative Solutions, Performance Horizon Group, DiscountVouchers.co.uk

Full service agency Jellybean Creative Solutions is introducing Bloom, a game-changing, social media service designed especially for foodservice businesses looking to foster and grow their brand reputation in the modern, digital marketplace.

Delivered in three affordable, tiered packages, each designed to play to the strengths of your out-of-home business, the brand new service can work for those with or without a current social media presence and features, at its heart, a unique and innovative ‘digital audit’, based on sound PR theory and practice.

The audit is specifically designed to show businesses, through a number of key indicators, where they sit in the digital foodservice arena, and to expose opportunities for growth. The packages are then reinforced by a comprehensive measurement, monitoring and reporting system.

Jellybean PR Director, Sam Rooke, comments: “The foodservice landscape is broad and we understand that no two companies’ requirements are the same, which is why we’ve developed Bloom to be as versatile and simple a service as possible. Our unique digital audit really is a game-changer and will tell you all you need to know about your business’s online reputation and standing.

Those that sign up can select the package that is right for them; we will then work proactively to devise the very best communication strategy and allow your brand to bloom in the digital arena.”

Performance Horizon Group (PHG), the global performance marketing company, today announced it has appointed Ian Tufts as VP of Engineering. Ian will be responsible for heading the company’s engineering department, developing the portfolio of performance monitoring products and identifying and managing its technology strategy.

Ian has over 20 year’s software engineering experience. He began his career at the MoD where he delivered a series of software projects for the UK armed forces. He joined BT in 1999 as Senior Project Manager, delivering mission critical projects including the replacement of mainframe based business systems with new web enabled technology.

Before joining Performance Horizon Group Ian was Head of Research and Development at Sage UK Ltd. He was responsible for the strategic vision of a variety of products including Sage UK’s enterprise and SME focused portfolio.  Ian’s role at Sage included planning product development, delivery and directing teams across the UK and EasternEurope.

 

DiscountVouchers.co.uk, the UK-based online voucher and daily deal specialist, has confirmed its support for next week’s eDeal Summit in London.

For the second year running, the ecommerce company will sponsor the event, which is due to take place at Skyloft on 5 and 6 March.

The eDeal Summit is Europe’s only event for the ecommerce deal industry, examining the future of daily deals, flash sales, vouchers and coupons.

Gareth Robinson, newly appointed CEO of DiscountVouchers.co.uk said: “We’re pleased to be able to support the eDeal Summit; this is an important industry event and provides a great opportunity for us to meet and network with our peers.”

 

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