Tesco has been voted the worst supermarket and Waitrose the best in an annual poll of 11,000 consumers by watchdog Which?- Waitrose received a customer score of 82%, including five-star ratings for its customer service and the quality of its fresh produce.
- Tesco was at the bottom of the table of the nine major supermarkets, scoring just 45% and receiving poor marks for its pricing, store environment, quality of fresh produce and customer service.
Tesco has been voted the worst supermarket and Waitrose the best in an annual poll of 11,000 consumers by watchdog Which?
Waitrose received a customer score of 82%, including five-star ratings for its customer service and the quality of its fresh produce.
Tesco was at the bottom of the table of the nine major supermarkets, scoring just 45% and receiving poor marks for its pricing, store environment, quality of fresh produce and customer service.
More than 11,000 Which? members rated the supermarkets with scores based on customer satisfaction and the likelihood they would recommend it to a friend.
Discount supermarkets Aldi and Lidl came second and third with scores of 74% and 69% respectively, beating some of their bigger rivals such as Morrisons , Sainsbury’s and Asda .
Aldi and Lidl were the only supermarkets to get four-star ratings for their pricing, with 97% of Which? members saying they both offer good value.