In this conference at Internet Retailing Expo 2013 we consider the ecommerce and multichannel customer’s experience from their perspective, across devices, touchpoints, locations and channels. Importantly, we’ll learn from leading experts how we can connect and interpret this insight so as to increase profit and impact.
Sarah McVittie, CEO of Dressipi.com gives an insight into the art of choosing the perfect outfit – and how this increases sales. Sarah will show the data that underpins the process of matching customers’ style, perception and expectations to the myriad products, types, styles and brands. This session will give pause to those who are concerned that ‘big data’ cannot be tamed or turned to commercial benefit.
Date and time: Day 2 21st March 2013 – 1020 – 1230 and 1330 – 1530 (comprising 8 30-minute slots)
Location: Customer Theatre