Leading digital branding agency, Creative Spark today launch a campaign with Manchester Airport (part of M.A.G) to promote the airport as an alternative to London airports for long haul flights. Creative Spark’s campaign ‘Fly Manchester’ will be displayed across buses and on 48 sheet poster boards across West Yorkshire, a key target market for the airport.
Fly Manchester will have a big online presence that will reveal a real return of investment for M.A.G via Google’s DoubleClick service. A key element of this highly targeted approach is specifically the Ad Exchange remarketing tool. Ads will be personalised to visitors on websites, offering valuable messaging.
Creative Spark, Founder and Creative Director, Neil Marra: “We have a great relationship with M.A.G, having worked together previously on the 2012 ‘Summer and Winter campaigns for Car Parks, Retail and Destination campaign’. We hope to build on this success with ‘Fly Manchester’ this year by using effective targeting tools such as Google’s DoubleClick service. Manchester Airport is a phenomenal gateway to the rest of the world and our creative focuses on the benefits of long haul flights; glamour and warmth is just a flight away. We look forward to seeing the strategic element of our online campaign deliver results for M.A.G.”
Emma Southwell
Commercial Marketing & Brand Manager, Emma Southwell said: “We wanted a bold campaign that reminds people in Yorkshire they have a gateway to the rest of the world here at Manchester Airport. We have great facilities at the airport and regular flights to popular destinations such as New York and Dubai. Creative Spark has once again produced a great campaign with hard hitting messaging supported with a targeted creative solution.”
Creative Spark is a leading digital branding agency with a head office in Manchester. We creatively embrace digital, design and motion with insight to connect our clients closely to their audiences. Established in 2003 our clients are from a number of sectors and include M.A.G, Peter Kay, Manchester United Soccer Schools, Asics, Nike, Universal Music, Salford City Council, The Co-operative and Rocco Forte.