New to us. Apparently there is a cunning plan hatched each year from potential Super Bowl advertisers. They create an ad for the game which they know will be rejected on quality, ethical grounds. Obviously they have no intention of dishing out the $4 million for a 30 second spot. Nice one Jimmy.
Will Corry’s score – a clever 76.
Here is Peta’s Veggie Love spot from their 2009 rejected cry.