Jack Daniels Bourbon Whisky is kicking off a new year-long global campaign celebrating legends of the music industry.
The Legend campaign will illustrate how Jack Daniel’s and music have been working hand-in-hand across the generations and will enable the brand to link-up with today’s music loving public, who might think of enjoying a JD the next time they’re at a live music gig.
The legends adverts will run across a range of mediums, including TV, cinema, YouTube and Facebook and will feature legendary music artists including Joey Ramone, Frank Sinatra, Bad Brains and Freddie King.
For online fans, there are two versions of the new Jack Daniel’s Legends adverts, one with video and another version that has been optimised for the web, featuring a series of tags that link to additional information about the content of the video.
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