Spirits company, Maxxium UK is launching its first national TV ad for the world’s number one bourbon, Jim Beam, as part of a £9m investment this spring.
Building on the brand’s performance in 2012 and further fuelling demand for its family of bourbons, the campaign will appear across major TV channels from the end of March for four weeks.
The ad will focus on Red Stag by Jim Beam, alongside Jim Beam Honey and Jim Beam White to drive broader awareness amongst the core target audience of 21-35 year old adults. (more…)
- Friday, March 22nd, 2013, (1:05 pm)
SPRITE REDUCES CALORIES BY INTRODUCING STEVIA
Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March.
The reformulation has enabled the number of calories in the brand to be lowered by 30%.
Sprite’s use of stevia has tested well with consumers. (more…)
- Friday, March 22nd, 2013, (11:09 am)
TYRELLS UNVEILS NEW PLANE CRISPS
Tyrrells is taking to the skies with the arrival of its new ‘Plane Crisps’.
Tyrrells have teamed up with Virgin Atlantic to create a bespoke ‘Little Red’ pack to enjoy on-board Virgin’s new Little Red domestic routes.
Unique to Virgin, the specially created miniature packs will be handed out to all passengers on the new domestic flight routes, set for lift-off from 31st March. (more…)
- Friday, March 22nd, 2013, (9:09 am)
FUNKIN LAUNCHES NEW COCKTAIL INNOVATION
Cocktail innovator funkin has announced the launch of its latest mixer variant and brand new cocktail concept, funkin Brazilian.
A unique product to the market, funkin Brazilian combines a tropical blend of mango, passion fruit and orange juice, together with naturally energising Brazilian guarana seeds, containing twice the caffeine of coffee beans.
Funkin has helped grow the category by providing products that respond to consumer demand and evolving flavour trends. (more…)
- Friday, March 22nd, 2013, (7:14 am)