Asda is enjoying a massive boost in m-commerce as the retailer’s legion of shopping mums embrace new technology.- Over the Christmas period, Asda said 25% of its online orders were made on either mobiles or tablets.
- This has since climbed to 30% and the retailer expects the figure to reach 50% by the end of the year.
- Asda’s head of social media, Dominic Burch, told The Grocer its online shopping app had proved a hit with mums, 50% of whom own a smartphone.“The app allows shoppers to build their basket during the week, to use the little pockets of time they get, adding items to their basket late at night or waiting for their kids to come out of school,” he said.
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