Specialist drink retailer Bargain Booze has created a new television advert in the run up to Easter, following the success of its previous Christmas campaign.

The advert sees pensioner ‘Doreen’ being interviewed in a vox pop style video during which the interviewer highlights all of the special promotions being run at Bargain Booze. Watch the video.

Obviously Doreen is quite clueless as to where to get the latest drinks deals, information that is probably more relevant to a younger audience.

Speaking about the new advert, Adam Burnett, Bargain Booze Marketing Director, said: “Our Christmas campaign was a big success for our franchisees. It drove footfall and increased sales across our retail estate.

“We’re extending the campaign with a second installment of the advertising that worked so well the first time round. We expect it will build on what’s already been achieved and further raise awareness of our brand personality and the leading offers in-store over Easter.”

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