I’m all for creativity and pushing boundaries in marketing and advertising, but has the Drum taken it too far? I think so, and they have forgotten a young woman is dead.
Fellow marketeers, what are your views on this piece by the Drum? Am I alone in my thinking? Billie Graham
Thanks to everyone who entered the Chip Shop Award challenge with One Minute Briefs to advertise the new Oscar Pistorius range from Nike…
Tried to be amused by the Drum’s Pistorius-themed challenge. Failed. thedrum.com/news/2013/02/2…
— Zoë White (@zoelouwhite) March 5, 2013
Oh how awfulMT @helenlewisWow. The Drum marketing magazine asked readers for designs for a “new Pistorius range” twitter.com/helenlewis/sta…
— MarinaS(@marstrina) March 5, 2013
Absolutely disgusting stuff from The Drum today re:Pistorius case – for shame… thedrum.com/news/2013/02/2…
— Mike Moore (@notTHEmikemoore) March 6, 2013
To the staff of the Drum: you f***** up, pure and simple. To try and justify things with a hackneyed “we never intended to trivialise” is disingenuous considering you are marrying the very recent, tragic death of a young woman to a common advertising slogan for no other reason than to try and show how clever you are. For Christ’s sakes grow up and admit your mistake and just remove this pathetic, childish display