In light of the recently announced news that Groupon CEO Andrew Mason is to leave the company he founded, Henry Lawson, nFluence CEO, was keen to offer his thoughts on the matter:
“As Andrew so eloquently put it in his memo to the Groupon staff, you have to start with the customer. Groupon is a brilliant idea, and big discounts do get consumers to act – but Groupon has become spam.
It is a disservice to both consumers and merchants.
nFluence have proven that consumer control of content, ads and offers yields 52 times the response rates of Groupon – that says as much about consumer control as it does about Groupon’s failure to target!
It is now down to the Groupon board to address the issue of bringing the right offers to the right consumers at the right time. With the right commission share to merchants, and proper understanding of what Groupon’s consumers want to know about, the company can succeed.”
Henry Lawson, CEO, nFluence