Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.- Over the past year, mobile coupons have created a stir in a good way.
- Companies are incorporating mobile coupons into Apple’s Passbook, through a variety of mobile applications and even SMS-based programs to incentivise consumers.
- Shopitize
- Find out more about UK mobile coupons activity
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
Over the past year, mobile coupons have created a stir – in a good way. Companies are incorporating mobile coupons into Apple’s Passbook, through a variety of mobile applications and even SMS-based programs to incentivise consumers.
“Consumers are searching for coupon content not just when shopping online on their desktops at home, but also while they are visiting bricks and mortar stores,” said John Faith, senior vice president of external affairs at RetailMeNot Inc., Austin, TX.
“Retailers have an opportunity to combat showrooming by reaching those consumers when they are engaged and ready to make a purchase,” he said.
“In addition, retailers are starting to shift their coupon strategy from a CPM model to a pay-for-performance model.” more…
Find out more about UK mobile coupons activity