As the media scrutinise every detail of the Oscar Pistorius trial, his publicity team has tried to salvage a portion of the online conversation. Pistorius’s official website oscarpistorius.com.
As the media frenzy around Pistorius’s bail hearing escalated last week, his media team worked hard to get its message out.
Within days of the shooting of Reeva Steenkamp, the Pistorius camp enlisted the aid of UK spin doctor Stuart Higgins, repurposed Pistorius’s official website and, if internet tools are to be trusted, may have deleted tweets from Pistorius’s Twitter feed.
Days after the shooting, Higgins, former editor of the UK’s the Sun tabloid newspaper flew to South Africa to provide media relations support to Pistorius. Higgins had previously represented Pistorius during the 2012 Olympic Games. He returned to London last week, but continues to do “back-end work” from there.