Most brands waste between 50% and 80% of their media plan on third party fees, network and trading desk margin, and out-of-target advertising. The agency is not entirely to blame, after all, they are working for you.
Join guest speaker, Forrester Research principal analyst Joanna O’Connell and AudienceScience’s Michael Greene for a presentation that will empower you and your agency to increase effective spending and reduce waste.
Joanna and Michael will discuss:
What your agency is really doing with your marketing budget
What questions you should be asking your agency
What to do with their answers to increase performance and save money
This webinar is a discussion to aid large brands, like you, save money and increase effectiveness through editing your agency relationship.
80% budget waste is highly unacceptable. We hope you agree.
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