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What have Simon Darling, Tom Wood, Laurence John and Harriet Green got in common? They are all on a new Digital Advisory Board

Thomas Cook are expanding its on-line capability with the creation of a unique Digital Advisory Board .

They write … The DAB will facilitate strategic innovation and bring significant differentiation to its Group-wide digital road map at this critical point on Thomas Cook’s evolution.

It will advise and inform the Group’s Board on leading-edge trends for online businesses and, will also be the conduit to identify and attract the brightest and best digital talent to the Group. This ground breaking move comes as Thomas Cook prepares to announce its strategy for profitable growth to the market.

We have already made progress in embedding our “high tech, high touch” ethos in the Group with the establishment of our Ecommerce Centre of Excellence , creating a hub of talented individuals to provide strong functional expertise and support for the Group across the overall online customer experience. “John Straw has a proven and extensive reputation of success in the web world; he joins us to inject even more energy to the ECE.

Supported by a strong team, the combined, collective strengths of ECE leaders will stimulate the fresh thinking and innovation so essential for success in the digital arena. “The DAB will make a significant contribution to the success of Thomas Cook.

Thomas Cook Group plc is one of the world’s leading leisure travel groups with sales of £9.5 billion and 23 million customers in the year ended 30 September 2012.

Simon Darling, WebProduct Expert (CEO at Jack & Anna Group and Founder of Quiet Riots)

Tom Wood, User Experience Guru (Partner at Foolproof)

Laurence John, Venture Capitalist (Founder & CEO at Project

Marco Ryan, Ecommerce Guru (Partner / Managing Director for Accenture Interactive)

Emre Berkin, Non-Executive Director and former Microsoft Chairman Middle East and Africa and Vice-President Europe.

Harriet Green, Group CEO

Peter Fankhauser, CEO, Continental Europe and UK

Michael Tenzer, CEO, Continental Europe

Mike Hoban, Sales Marketing and eCommerce Director

Jenny Peters, Head of Communications

Magnus Wikner, MD Sweden John Straw, Head of Digital Excellence , ECE & Chair of the Digital Advisory Board

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