Deliverability and inbox placement are key drivers in any email marketing strategy, optimisation of these elements is even more crucial for those with affiliate networks.
When a recipient has been acquired via an indirect route they must immediately, and appropriately, be welcomed into the brand’s email marketing ecosystem, in order to maximise engagement and increase receptiveness to subsequent messages.
QuickThink Media Ltd, a partnership of experienced UK Gaming and IT professionals operating a unique free bingo gaming product launched on www.freebingohunter.com. In 2011, QuickThink Media decided to promote its freebingohunter.com gaming portal to its database with regular newsletters and email alerts. However, it faced a number of obstacles before it could achieve this goal, including the challenge of efficiently and quickly establishing a trustworthy relationship with new recipients while easily managing data streams from multiple sources.
“With the goal of establishing their brand name, QuickThink Media turned to MailPerformance to build a simple, yet robust and scalable series of Double Opt-In Welcome Emails. As a result of the partnership, 30% of the welcome emails were opened following the segmentation of content. Additionally, QuickThink Media Open Rates increased by a huge 440% after introducing Double Opt in Welcome Email, with an increase in engagement rates of as much as 1666%.”
The Marketing Society, the UK’s most influential network of marketers and Brand Learning, leading global specialists in organisational marketing capability development, today jointly announced the tenth annual Marketing Leaders Programme (MLP) 2013.
The call to action they highlight is that senior marketers now need to give as much focus to the context in which marketing is being undertaken as to the content of their roles. They need to be able to rise above the day-to-day demands of their jobs – understanding the bigger corporate picture and providing vital vision and context within which effective decisions can be made. To be successful, they need to engage people and build their capabilities to manage the operational demands of organisations today.
The Marketing Leaders Programme, which features top marketing leaders from world class companies as guest speakers, is facilitated by Brand Learning and The Marketing Society and will run from March to May 2013. It is designed to support high potential individuals who are preparing for senior marketing leadership roles.
Klee Group, leading provider of business performance and merchandising solutions, will unveil a range of new products at the Retail Business technology Expo 2013 in London on March 12th and 13th. Klee Commerce Suite will now integrate three new modules: Klee Store Web, Klee Store Express and Klee Media OnLine.
These new tools, dedicated to retail space management, will enable companies to easily create, share and communicate merchandising projects. They could be completed with graphics, visuals and planograms by anyone, anywhere. Furthermore, companies will benefit from a full web access, a wide range of functions and the SaaS mode. These elements will immediately improve companies’ efficiency.
Klee Commerce incorporates a modular range of solutions adapted to companies’ needs:
– Klee Store Web: it lays on the power of Klee Store, merchandising software, available anywhere, at anytime.
– Klee Store Express: the simplicity of an in-store merchandising solution specifically tailored for the cosmetics industry.
– Klee Media OnLine: a complete library of online visuals across all retail sectors.