There is plenty of controversy surrounding daily deals and how they affect small businesses.
The negatives surrounding daily deals include the potential to attract one-time customers, rather than repeat, long term and referral guests. Written by Megan Bildner – DDM
However, a survey done by Constant Contact puts this theory on the chopping block. In the recent study by the marketing company 53 of the businesses surveyed agreed that daily deals were listed as the most effective way to attract new customers.
The Constant Contact survey, which focused on the most effective ways to drive customer engagement, reveals the attitudes of 1,305 participants. Check this previous Constant Contact article
The business concept, which was originally made popular by Groupon, involves companies which create local promotions that offer customers a discount for buying a product or service immediately.
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Megan BildnerMegan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site’s content and publication.Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan’s Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @Megan_DDM or e-mail her at megan@mogulmedia.com
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photo credit: zealdealuk via photopin cc