Ready, Aim, Fire… Then Retarget! is just one of more than two-dozen info-packed sessions on May 15-16 in Chelsea – check out the agenda for SMX London and register now!- If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search.
- Retargeting attempts to understand user intent, and provide additional or more useful information, typically via display ads that complement your terse text ad originally displayed in search results.
- Retargeting can be an exceptionally effective way to guide a potential customer through their purchase consideration funnel.
Ready, Aim, Fire… Then Retarget! at SMX London examines retargeting capabilities like Google remarketing lists, FBX, and new interactive ad formats.
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