Leo Burnett returns Kellogg’s Rice Krispies Squares to the spotlight with a new ad in the “It’s all lies, they’re not even square” campaign. Breaking on April 8th, “Window Display” supports Rice Krispies Squares Totally Chocolatey. Watch the video
This story, the third in the “It’s all lies – they’re not even square” campaign, tells the fictional tale of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares.
We see tourists revel in the window display and a voiceover declares: ‘It’s become the 11th most popular tourist attraction in the UK, overtaking Stonehenge, Cheddar Gorge…’ before the ‘lie’ is revealed, and viewers are reminded that Rice Krispies Squares are not even square.
Nice advert but makes one wonder about the word in the slogan “Lies”
really? Though it may lead on to other thoughts such as what else is a lie too?
Well maybe that was the whole point – if so its very effective.
Very creative and to have made the sculpture from the Rice Crispy Squares – nice touch!
Lovely
Regards
All at
A & H Design 2 Print + Web
Thanks A&H design for your comment
Will Corry