Eurostar and Waitrose are today announcing a new partnership which will see Britain’s favourite supermarket* supply on-board refreshments to Eurostar’s bar buffets, for passengers travelling in standard class between London and mainland Europe.
A delicious selection of fresh sandwiches, snacks, drinks and hot dishes will arrive on-board all Eurostar services from 30th April. With a range of over 20 products there will be something to satisfy pan-European appetites including mushroom risotto, chicken tikka masala, and a tapas selection, as well as traditional British sandwiches and the French classic Croque Monsieur.
This new culinary collaboration marks Waitrose’s first major move into on-board food and its first significant continental venture. Waitrose Business to Business Director, David Morton, said: “This is a very exciting opportunity for us to work with such a prestigious brand, which shares our commitment to quality and service. To be the first food brand that Eurostar’s customers experience when they are visiting Britain is tremendously powerful as we seek to expand our presence within Northern Europe.”
Neil Hallmark has joined award-winning integrated communications agency, Manifest London as Associate Director, adding to the consultancy’s management team following a string of new account wins. Neil’s appointment see’s him take on the role of Head of Digital at Manifest London and follows seven years at Kaizo, where he has been Head of Digital and Social Media for the past three years. Neil brings extensive experience of overseeing integrated campaigns for a broad range of both consumer and business brands such as Unilever, Flip Video, Cisco and CA Technologies.
Manifest London has grown consistently since its launch in 2009, with award-winning integrated campaigns for brands such as BrewDog, MySingleFriend.com, Notonthehighstreet.com and Kopparberg helping the agency to establish a reputation for bold creative strategies that combine online and traditional media thinking.
The company has developed a suite of digital tools and processes to enhance its campaigns, including social news distribution platform, DigitalNewsroom (www.digitalnewsroom.co.uk) and web monitoring and media insight service, The Loop. The continued evolution and development of these services will now fall under Neil’s remit.
Integrated PR, social media and SEO agency Punch Communications takes its head count to 30 with five recent new hires. Following a recent office move to accommodate the company’s growth, Punch’s expansion includes an account manager, three account executives and a copywriter.
Bryn Foweather has been appointed as an account manager to work across Punch’s three disciplines, with an emphasis on social media services. Bryn’s previous social media clients have been in the retail and leisure sphere, including musicians and music venues. Additionally, he has used a number of channels to promote his own music management agency and venues. Bryn commented: “I have been immersed in social media every day for around seven years and I particularly love the challenge of getting as much out of platforms as possible when marketing budgets are tight.”
Mel Fenson joins Punch as a copywriter with over five years of freelance experience writing primarily for homeware and wedding clients. Supporting PR, SEO and social media activity, Mel will be responsible for creating text, proofreading and quality assurance as well as helping to translate brands’ language style, personality and tone of voice into content.
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— Will Corry (@slievemore) April 28, 2013
Emilie Legrand re-joins the team as an account executive, having spent the last eight months developing her traditional PR skills in the mother and baby sector. Emilie first joined Punch over three years ago and worked on a wide variety of accounts. She said: “Whilst I have recently sharpened my media relations skills, I missed working on integrated accounts that deliver so much more to the client.”
Maya Mistry arrives at Punch as an account executive with a BA in journalism from The University of Sheffield, a master’s degree in PR from De Montfort University and two and half years’ experience working in PR and search engine optimisation. Not only does Maya have traditional PR skills, which can be applied to SEO, but she also has a high level of on-site technical knowledge. Maya also blogs about food, her boxing career and other personal interests in her spare time.